AIONIQ
A fresh look. A stronger brand presence.
The challenge
AIONIQ was starting from zero. The challenge was to build a visual identity that introduced the brand and helped people connect with the passion behind it. 
Starting with the athletes
We put athletes at the heart of the story. Their commitment, movement and connection to the sport gave us a way to express what AIONIQ stood for. Through their experience, the passion behind the brand became visible.
Shaping the photography
We developed photography that brought the athletes and products together. Alongside product details, we captured the effort, focus and moments that made the images feel personal, giving AIONIQ a visual foundation to build on.
Bringing the story into motion
Video added another dimension to that foundation. Movement, rhythm and the athletes’ energy helped communicate the feeling behind AIONIQ and gave the brand a recognisable presence across its content.
The outcome
From the first photographs to the video content that followed, we helped establish and grow AIONIQ’s visual presence. Together, the work gave the brand a consistent way to tell its story, with the athletes carrying the passion at its heart.