ISAAC BICYCLES
A fresh look. A stronger brand presence.
The challenge
Isaac wanted to appeal to a younger audience and strengthen its professional presence. The quality of the bikes needed to come through more clearly in the brand’s photography and social content.Bringing the brand into motion
We introduced video to bring movement, atmosphere and storytelling into Isaac’s content. Showing the bikes in action gave the audience more ways to connect with the brand and imagine themselves on the ride.
A new setting for the photography
We took the photography to new locations, pairing the bikes with surroundings that complemented their design and character. Through considered lighting, composition and attention to detail, we created a more professional and consistent visual identity.Behind the bikes
Our work also took us to the factory in China, where we filmed the production process. The resulting video gave Isaac a way to show the people, craftsmanship and attention behind the finished bikes, bringing a less visible part of the brand’s story to its audience.
The outcome
Together, the video and photography helped Isaac present a younger, more cohesive brand. Over the course of this transformation, its social media following grew from around 3,000 to almost 10,000.